[Las Vegas] Crossville Inc. is taking its social media to the next level at this year’s International Surface Event, here in Las Vegas. The company reported that its 2017 foray into Facebook live was so fruitful that it’s continuing the tactic into 2018.
"Our approach is much more than just in-the-moment filming around the booth," explained Irene Williams, principal of Crossville’s PR and social media management firm. "We plan meaningful content … so that we add value to the show experience for in-person attendees, those who are tuning into the live broadcast, as well as viewers who will come to the content after the show is concluded."
Williams also said, that Crossville will be hosting an interior designer panel discussion at booth 5403 on Wednesday, Jan. 31 at 10:30 a.m., at the Mandalay Bay Convention Center. In addition to the in-booth opportunity, Crossville will be streaming the session on Facebook Live.
"We’re excited to offer this unique panel discussion with Christopher Kennedy and Kerrie Kelly, two highly regarded interior designers. We’re calling the session 'Mixing with the Masters' and that’s so accurate. Kerrie and Christopher are both masterful at what they do. They have unique, contrasting styles, yet both really know how to bring tile into the mix of any project they’re working on," said Lindsey Waldrep, Crossville’s vice president of marketing.
Christopher Kennedy
Kerrie Kelly
"We'll also host a booth tour so that retailers who can't be at the show get a sense of all we're featuring in Vegas," offered Williams. "And we're offering other panels that highlight trends and product-specific insights that will set the stage for the new year."
To keep up with Crossville at Surfaces, check out their social media pages:
Facebook,
Instagram,
Twitter and
LinkedIn.