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Durkan's Camélia Rose raises awareness

Friday, October 12, 2018

[Calhoun, Ga.] For centuries, both the rose and the camélia flower have been a symbol of longevity and purity — with the rose especially symbolic of love and passion. In the Victorian Era, when pink and red camélias were sent to someone, it meant that the recipient was the “flame” in the heart of the sender. The inspiration for Durkan’s new Camélia Rose carpet collection is helping bring awareness to breast cancer while also raising funds for research, not just in October but year-round.

“I was honored to partner my new collection in the fight against breast cancer with Susan G. Komen. My family has had to deal with cancer and my father is a survivor. I can only imagine how difficult it is to go through and how strong one has to be to get through it,” said designer Virginia Langley, who created the collection in collaboration with Durkan. “To all those who have gone through suffering or loss, who show us and inspire us with their beauty and strength — to me, you are all the flames in our hearts.”

As a long-term partner of Susan G. Komen, Durkan said it is committed in the fight against breast cancer. Hospitality flooring specifiers can join Durkan in the fight when they Specify for a Cure. Camélia Rose PDI carpeting is included in Durkan’s Specify for a Cure corporate donation program, which gives 25 cents per square yard sold to Susan G. Komen when 500 square yards or more of any PDI (Precision Dye Injected) carpeting styles are ordered. Also included in the program is Secoya and Bolder enhanced resilient tile (ERT) from the Hot & Heavy collection. When customers specify 1,000 square feet or more of these eligible hard surface products, Durkan will donate 10 cents per square foot sold. Since 2001, Mohawk Industries programs like Specify for a Cure have collectively contributed more than $5.5 million to Susan G. Komen on behalf of customers and employees, the company said.

In addition to PDI, the Camélia Rose collection also features styles offered in Durkan’s innovative Definity technology, which redefines luxury performance with patterning and textures never before seen in the industry, the company said. According to the company, enhanced surface detailing provides more than twice the definition of any other high-end hospitality carpet.