(L-R) Jenny Barfield, Alyssa Doutre, John D.Fache, Janie Doss (mayor of Rome, Ga.), Scotty Hancock, Tom Debusschere (CEO, Balta Group), Marc Dessein (MD Balta Home), Hardman Knox, Hans Fossez (president Balta Home USA) and Philip Hight.
[Rome, Ga.] Balta Home USA announced that it is moving to a new 330,000ft2 distribution facility here, to provide more capacity for its North American business.
Previously operating in two warehouses within the state, Dalton and Calhoun, Balta Home’s new distribution center will improve efficiencies, reduce labor and packaging costs, continuing the company’s high-level of service, the company said. The building features 100 percent LED lighting with separate waste streams for plastic, cardboard and other recyclables, the company added.
Housing 10,000ft2 of offices for sales and marketing departments, the center will employ between 75-100 people depending on the time of year. Divided into three zones with a logical flow — inbound, packaging, outbound — the center has 24 loading docks, accommodating 14 outbound trailers at one time. Part of the warehouse will be used to provide capacity for Balta Home’s growing e-commerce business, seeing an expansion from 1,500 to 2,000 SKUs in the coming months, the company said. As an additional benefit, it will also allow the company to target new distribution channels. Balta Home added that the company will continue to use the offices and showroom on 5th Avenue in New York.
The center was officially opened on Thursday Nov. 16 in a ribbon cutting ceremony attended by local dignitaries including the mayor of Rome, Ga., senior Balta Home management and Balta Group CEO Tom Debusschere.
Debusschere said, “The re-organization of our distribution network for area rugs in the US will support our future growth ambitions and provide the infrastructure to support our customers more effectively in their growing e-commerce sales channels.”
The new facility is based at:
6739 New Calhoun Hwy Bld #100
Rome GA 30161