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Style & Design
Shaw Floors names 2019 Color of the Year
Tuesday, October 2, 2018
Shaw Floors has identified key themes driving residential design, which will be unveiled alongside new product introductions in 2019.
[Dalton] For the first time ever, Shaw Floors has announced a full palette of colors for its 2019 Color of the Year: Whisper. Shaw added that the palette of five hushed neutrals will be embodied in the company's 2019 hard and soft surface product introductions.
Whisper features five colors: Glacier Ice, Clay, Blush, Mist and Dusty Lilac. Infused with a dusty softness, the palette provides the neutrals with subtle pastel undertones for interest, beauty and variety. The colors are easy to integrate into a home’s design scheme and may be used alone in a space or together as a palette.
To determine the Color of the Year, the Shaw Floors design team said it utilized trend tracking and immersive research trips, spanning Los Angeles to Charleston, to discern which colors resonate most among consumers. After countless hours of research and discussion, the Whisper palette emerged.
“With Whisper, we’ve moved away from our obsession with grays and are embracing colors that inject a calm, inviting serenity into the home,” stated Pam Rainey, ASID, IIDA, Shaw Floors’ vice president of product design. “The palette conveys an ethereal, dreamlike environment where we can find peace and relaxation.”
Jada McCamy, senior soft surface product design stylist, works behind the scenes to bring the Whisper palette to life.
A departure from years past, in 2019, Shaw Floors will launch new products that not only coordinate with the Whisper palette, but embody the colors as well. Alongside the products, the brand will release a selection of design themes which showcase the palette in various ways.
In announcing the Color of the Year, Shaw Floors’ goal is to equip retail partners with excellent resources that enable them to connect with consumers. “We’re not encouraging consumers to rush out and redo their homes and decor year after year,” said Rainey. “Rather, this year’s palette, flooring products and design trends are tools to help RSAs engage in meaningful conversations with their consumers to help them achieve their desired interior – whether a complete transformation or a minimal update. Sharing this information and assisting the consumer establishes trust in the RSA and confidence in the consumer’s flooring selection.”
Whisper is the sixth Color of the Year for Shaw Floors. Previous years’ colors were Gold Rush (2018), Lush (2017), White Hot (2016), Lady in Grey (2015) and English Royal Navy (2014).
Pictured here, Fifth Avenue Oak in color Astor, embodies the trending herringbone visual.
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