Style & Design

Flooring companies embrace color of the year

Friday, December 08, 2017

This week, Pantone announced "Ultra Violet" as its 2018 color of the year. Upon this announcement, flooring industry experts are taking note. Ultra Violet products and accessories are showing up in every category. 

Surya announced that it will be showcasing a variety of rugs and accessories in Ultra Violet, which will be featured as a primary and accent color. Surya has many rugs and accessories highlighting this purple shade that will be on display during the upcoming winter markets, including: 

"Synonymous with luxury, creativity and imagination, Ultra Violet is the perfect choice for the 2018 Pantone Color of the Year," says Lynne Meredith, vice president of product development at Surya. "We are seeing all shades of purple and mauve emerge as a key color for textiles and decorative accents. It is a great inspirational shade for residential and commercial spaces looking to establish and maintain a sense of grandeur and originality."

Crossville is also speaking to the Ultra Violet trend with its tile products. Crossville's on-trend tile colors include: 

Argent Grapes of Wrath

Cross-Color's Amethyst

Color by Numbers 20/20 Vision

Glass Blox Grape Sparkle

Brilliante Glass Alexandrite

Merrie Barnett, vice president of marketing for Phenix Flooring, said of the announcement, "We are excited about Pantone’s Color of the Year choice for 2018: Ultra Violet! As Leatrice Eiseman, Pantone’s director of The Pantone Color Institute, told the Times the bright purple shade ‘communicates originality, ingenuity and visionary thinking.’ And while these are all traits we try to emulate as an organization at whole, our design team is particularly excited to see how Ultra Violet plays out in consumer’s homes. Specifically, with those consumers who gravitate toward the Santa Fe and French Quarter palettes in our Design Solutions collection. It’s an optimistic color playing off purple and blue tones that can really make a statement in the home." 

Ultra Violet paired with Phenix Flooring's Free Expressions in Odessa Grey luxury vinyl, French Quarter palette, Design Solution 

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