Floortrends recognized as Armstrong Elite Retailer

[Lancaster, Pa.] Floortrends is Armstrong Flooring’s newest Canadian Elite Retailer. It is the first Elite location for the Ontario retailer.

There are a total of five Floortrends stores serving South Eastern Ontario. Its locations in Cobourg, Belleville, Bowmanville, Lindsay and Peterborough have helped people and businesses from Kingston to Bancroft and Pickering to Haliburton. The company celebrated its 50th anniversary and now that the second generation of the family is active in the company, they plan on continuing to grow and celebrating another 50 years.

"Our dedicated staff has built our reputation by providing customers with quality flooring, fair prices and excellent service for over 50 years," said vice president Jessica Arscott. "But don’t let our age fool you — as our name suggests, we’re on top of the latest trends in flooring products, installation and design, offering a vast selection to match any style and budget. We install everything we sell so our customers can be assured that the flooring they purchase will look as beautiful in their home as it did in our showroom." 

Its brand new Peterborough, Ontario location is the largest retail flooring showroom in Southern Ontario and the company is celebrating the grand opening this year.
"We have a large selection of Armstrong Flooring products in our showrooms and have worked with these products for years so there is a confidence with the quality of products, as well as the support we receive from our sales reps and the company if we ever have a question or issue with an installation," said Arscott.

"It’s still early in the process, but as soon as we became an active Elite Dealer we saw an immediate increase in consumer leads coming to our store. From our customers’ point of view, they have been very happy with coupon program and the ease of redemption, as well as the quality and appearance of the Armstrong Flooring products."

Floortrends also is a member of the National Floorcovering Alliance, a leading group of flooring dealers representing some of the largest and finest in North America. Membership in the NFA allows them to provide customers with access to favorable pricing. 

For more information on Floortrends, please visit www.floortrends.ca. For information on Armstrong Flooring, visit www.armstrongflooring.com.