Airbase stores achieve Armstrong Elite status

[Lancaster, Pa.] Armstrong Flooring is announced that all 12 AirBase Carpet and Tile superstore locations, which serve Delaware, Pennsylvania, Maryland, South Jersey and South Carolina, have achieved Elite Retailer status. 

“We are proud to recognize and thank AirBase for their continuing excellence and commitment to the Armstrong Flooring Elite Program. They are consistently on the forefront of our industry and have been a valuable partner,”  said Tom Cole, senior channel marketing manager, aligned retail, Armstrong. "AirBase is a great organization of people who love the home building and home improvement industry. You can see the pride they take in combining their resources to fulfill the home décor needs of their  customers."

A third generation, family-owned and operated business, AirBase said it is built upon a proud heritage of providing customers a combination of value, selection and customer service. Today, with over 300 employees, Carpet & Tile Mart said it operates on the same strong family-oriented traditions and values as it did when Sam Longwill founded the company in 1967.

“We have worked closely with Armstrong for decades, and enjoy a long-standing history. I think the laser focus on flooring since Armstrong has become a standalone company demonstrates its full commitment to us, the retailer, as well as to the consumer. I and my staff feel the excitement they are bringing to the table," said Michael Longwill, President, Airbase Carpet and Tile Mart.

"Armstrong is a globally recognized brand, and has both retailer and consumer confidence. The Elevate Program helps us with distinct product lines, provides selling stories, merchandising and training. It is customized to address our specific needs. As an Elite Dealer, we receive top of the line support from Armstrong and its reps. We have extensive product in stock and have quick delivery on Special orders,” said Steve Milam, sales manager, Airbase Carpet and Tile.

Each of the Airbase Superstores carry Elite merchandising displays which are prominent in the showrooms to provide an even wider range of hard surface floor covering options from which customers can choose. According to Elite, the displays make it easier for customers to visualize what the products look like installed. Armstrong also said that a key benefit of the program is that each store is co-branded on Armstrongflooring.com which helps provide qualified leads direct to the retailer.

For more information on AirBase Carpet and Tile visit Shop.carpetmart.com.  For information on Armstrong Flooring, please visit Armstrongflooring.com.