Business Builder

Shaw Industries Partners with Classen

Friday, September 15, 2023

Partnership expands Shaw’s innovative hard surface flooring offerings and gives Classen a significant expansion into the North American flooring market

[Dalton] Shaw Industries Group, Inc. (Shaw) announces a strategic partnership with the Classen Group. Through this partnership, Shaw will become the sole distributor of the company’s new commercial flooring products in North America.

“With a longstanding commitment and proven track record of innovation and sustainably minded design, Shaw’s and Classen’s shared values and dedication to differentiated design and superior service make this an ideal partnership,” notes Tim Baucom, president and CEO at Shaw. “Together we can bring transformational products to market and meet our customers’ diverse flooring needs.”

Pictured from left to right, Dr. Moritz Menier, CEO, Classen Americas; Patrick Pfisterer, Project Manager, Classen; Kelley Fain, EVP - commercial division, Shaw; Celine Quervel, marketing manager, Classen Group; Patrick Pohl, head of product management & design development, Classen Group; Scott Sandlin, EVP, residential division, Shaw.

Classen’s portfolio of pioneering products stands to meet the growing demand for differentiated hard surface flooring in North America. The partnership with Shaw gives Classen a significant expansion in the region. The two share a commitment to Cradle to Cradle-inspired, distinctive product design with a focus on health & wellbeing, climate protection, product circularity, water and soil stewardship and social fairness.

“This represents an opportunity for Classen and Shaw to partner at a key time in our companies’ respective design, innovation and sustainability journeys,” said Dr. Moritz Menier, CEO from Classen Americas Inc. “Together we will leverage deep market insights to develop new flooring alternatives in partnership.”