Columnist

- John Simonson

Google officially launched as a world wide web search engine 21 years ago. Back then, it was a simple, text-based search engine, but it has morphed in...

One of the more recent changes that is growing dramatically is, “Buy Online, Pick Up In-Store” (BOPIS), or Ship-to-Store. Go to HomeDepot.com, Walmart...

I have often heard from flooring retailers that digital marketing is more confusing than any other form of marketing for their business. Dealers under...

Imagine if you had several billion dollars to invest over the next three years to dramatically enhance your business and you had access to thousands o...

On June 21, 2018, in a 5 to 4 decision, the U.S. Supreme Court sided with South Dakota in a case called South Dakota versus Wayfair. This has opened t...

Imagine you are a consumer looking for a trustworthy carpet cleaner. So, you do a Google search for local carpet cleaners and see at the top of the se...

Based on what I observed last year, 2018 will continue to create massive changes on the retail landscape at speeds that used to seem crazy to us. The ...

During 2017, Google rolled out new ways to connect businesses with local shoppers. Unfortunately, most small businesses, including flooring retailers,...

I often hear flooring storeowners tell me they get most of their new business through past customers’ word of mouth. If I ask how they measure that, I...

You can’t read the news today without seeing something about Amazon, Walmart and other big e-commerce players jockeying to gain digital market share. ...