Floor Covering Weekly

Gives you more

• More editorial coverage
• More advertising
• More paid circulation
• More reporters
• Greatest share of market
• Compelling, insightful editorial
• Dedicated editorial for every major product category
• Annual Statistical Report
• marketWise from Jon Trivers
• ReCo Market Intelligence Report
• FCWPrime executive newsletter
• Daily updates online
• FCWGlobal

The right people:

Our Readers = Your Customers

• 85% of readers are owners, presidents, vice presidents or managers
• More than three-quarters (79%) are floor covering dealers/contractors
• Key decision-makers — 93% specify, recommend or approve purchases from an average of nearly eight categories
• Buying power of more than $1 million — respondents account for an average of $1.3 million each in purchases over the past 12 months
• Readers pass their magazine along to 2.7 other people at their location. 27% share their issue with four or more people
• 70% report floor covering publications are most useful in finding information about the products/services they specify or purchase — second only to your own sales force
• Readers take action in response to advertising and editorial in FCW
• Highest paid circulation of any flooring magazine in an industry where at least 3 other magazines are free of charge.
• 92% say they've read three or more of the last four issues
• The average FCW reader has been with us 8.7 years
• Readers refer back to a typical issue an average of 2.6 times
• 45% refer back to FCW three or more times
• 76% Most current, up-to-date product information in the industry
• 82% The one floor covering publication you would choose
• 81% Best magazine in the floor covering industry
• 73% Reports most accurately on trends and financial news
• 67% Provides best selling and merchandising strategies and techniques
• 77% Most meaningful news and information

Product Source Guide

35% refer to the Product Source Guide monthly or more often.

More readers take action as a result of seeing ads or company listings in the Product Source Guide.

• 54% discussed ad/article with someone else
• 37% routed ad/article to someone else
• 33% contacted advertiser directly
• 28% filed ad/article for future reference

Source: Wayman 2010 Readership Survey