NeoCon 2016’s new showrooms, spaces, solutions
[Chicago] Now in its 48th edition, NeoCon continues to serve as the launching pad for the interiors industry. Showcasing “design that works,” NeoCon 2016 will focus on solutions for the workplace, as well as hospitality, healthcare and education sectors. Products will address the demands of the market—from the need for privacy and resurgence of softer colors, to the importance of wellness and comfort. This year, The Mart will welcome five permanent tenants including Architex, Clarus Glassboards, Koleksiyon, Muraflex and naughtone. In addition, a majority of the showrooms have been redesigned as companies seize the NeoCon moment to unveil both their spaces and new products.
According to Byron Morton, vice president of leasing, NeoCon, “Our permanent showrooms are 100 percent occupied and we’re proud to welcome five top-notch brands to the building. In order to facilitate this, we redeveloped a portion of the 11th floor, adding approximately 7,000 square feet of permanent showrooms to NeoCon. These new additions further underscore the strength of the show and the state of the industry as a whole.”
Hot on the heels of its North American debut at NeoCon last year, Turkish brand Koleksiyon is enhancing its presence in the U.S. market with a new 4,000 square foot showroom on the 11th floor (11-113A). Also on the 11th floor, Quebec-headquartered Muraflex, is transforming suite 11-117A into a center of operations and display. Architex, a manufacturer of contract fabrics is moving into suite 11-117. Clarus Glassboards, a manufacturer in the glass dry erase and architectural systems sector is moving into suite 1033A. Also making the tenth floor of The Mart its new Chicago base is growing British company naughtone in suite 10-110. Additional companies debuting new spaces at NeoCon include Mayer Fabrics, which is relocating to suite 1173, and Groupe Lacasse, which is celebrating 60 years with a redesign of their showroom in suite 1042.