Domotex Asia/Chinafloor aims to increase value, exposure for attendees

Show organizers are serious about creating opportunities for both exhibitors and visitors to connect at the Shanghai show where new and innovative products are introduced to the world each year. Two programs created to maximize the value of the show are the Hosted Buyer Program and the InnovAction Flooring Campaign. These programs are designated to give exhibitors ways to expose their brands and promote their products through the most effective channels and enable visitors to faster connect with products and manufacturers matching their interest. All the characteristics of these programs are designed to make business happen.

The Hosted Buyer Program assist exhibitors with meeting potential buyers and enables visitors to easily come in contact with the right exhibitors. The hosted buyers will be invited according to sectors such as laminate and bamboo flooring, WPC flooring, sport flooring, carpet, etc.

The InnovAction Flooring Campaign enables exhibitors to launch their newest product electronically before the show, and allows visitors to identify the products of their interest and arrange on-site meetings in advance using an online “match making” system. A short video - the newest promotion channel offered at this edition’s campaign – allows the exhibitors to present and highlight unique features of their newest products for a maximum exposure of their brand.