Product Source Guide Ad Specs
Format: Perfect bound magazine, standard size, paper is lightweight semi-glossed stock printed on a four-color offset web press.
Trim size: 7.75 inches wide X 10.875 inches tall
Digital file requirements: All files must be saved in one of these formats: .EPS, .TIFF, .JPEG, or .PDF. Final resolution should be 300 DPI. We ask that you supply a SWOP-calibrated proof on four-color ads. FCW will not be held liable for color mistakes if a SWOP-calibrated proof is not supplied. Your office printer printouts are not acceptable for color match, but we do ask that you send us a printout of your ad, four-color and black and white, so we may have something to proof against.
Standard page specifications
Width Height
1 column 2.25 10.875
2 column 4.75 10.875
3 column 7.25 10.875
ad sizes
|
Width |
Height |
1 page, non-bleed |
6.75 |
9.875 |
1 page, bleed* |
8 |
11.125
|
2 page, non-bleed |
15
|
9.875 |
2 page, bleed* |
15.75 |
11.125
|
2⁄3 page |
4.75 |
10 |
1⁄2 page horizontal |
7.25 |
4.875 |
1⁄2 page island |
4.75 |
7.375 |
1⁄3 page square |
4.75 |
4.875 |
1⁄3 page vertical |
2.25 |
10 |
1⁄6 page |
2.25 |
4.875 |
1⁄9 page vertical |
2.25 |
3.25 |
1” strip |
7.25 |
1 |
All sizes are in inches
* Safety for ads that bleed: Keep all live matter (text, logos, images, etc.) 3/8 inch from trim
Logo & Traffic Stoppers
1–5 Traffic stoppers $415 each
6+ Traffic stoppers $359 each
1–5 Logo stoppers $210 each
6+ Logo stoppers $175 each
Traffic stoppers: Your logo and/or message appears in a 2.25” X 1.5” yellow background above your company’s name in the section of your choosing.
Logo stoppers: Your company logo will appear over a 2.25” X 0.75” yellow background above your company’s name in the section of your choosing.