Whittemore and Ruland join Floor Covering Institute
(4/17/2009 10:13:34 AM)
[St. Louis, Mo.] The Floor Covering Institute announced that Christine Whittemore, a U.S. flooring industry veteran and FCW columnist, and Carl Ruland, European flooring expert, have become the newest members.
“The pressure of the times has created a greater need to expand into new markets and strategically analyze how companies are doing business. The Institute provides a single access point to a broad range of expertise. This is the simplest and fastest way for our clients to address their needs,” said Jim Gould, founder.
Whittemore is well-known to the industry as an expert on retail marketing, consumer trends and communications and Ruland is a business consultant based in Germany with ties to both U.S. and European flooring manufacturing.
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