Columnist

- Chris Ramey

Experience and exceptionalism are increasingly important for all retailers. They are particularly important for floor covering retailers because prosp...

My colleague and friend Don Roberts recently wrote about marketing suggesting, “Now might be a good time to check in and find out if there is a newer,...

As first reported by Jon Trivers here at FCW, Floor & Décor claims its closing ratio is a remarkably high 84 percent — almost three times the indu...

Networking is natural for many folks. Not me. Although I’m comfortable speaking in front of large crowds, I freeze in a room of 15 people. Perhaps tha...

After several years of enough business for everybody, it’s inevitable that the market will evolve. It reminds me of the di Lampedusa novel The Leopard...

You have lots of competitors if you sell flooring. But none if you sell yourself.  It is easy to believe that consumers are buying flooring. I un...

Luxury generally connotes fine products and services. We know Rolls-Royce, Bentley, The Home Trust, Virtuoso and Four Seasons are luxury because their...

Transformational change only happens when you accept the world is very different, meaning the traditional flooring industry retail format will surely ...

Your success no longer depends on lowest price or best product. The battle is one of perceptions and ideas. This is a problem for most in floor coveri...

Are you ready for the most business-changing marketing imaginable? It’s hyper-focused, affordable, effective and quantifiable. It converts your compet...